MOJO Comissioned Endemol Design for an announcement of The Bruno Mars 24K Magic World on the LED Facade on the Ziggo Dome. The Ziggo dome has screens on all sides of the building I created the video using the official 24K visuals and fragments of the 24K magic videoclip.
The majority of the viewers of this announcement are drivers on the highway, which have little time to receive the message. On the other sides people are walking and have a lot of time to process the message. That's why every side of the building is treated in a unique way in this announcement.