Loop Earplugs
Video editing
Loop Earplugs approached me in September 2022 to create a brand video and a product video in the style of their fresh rebrand. While earplug brands previously usually incorporated zen-like, soothing visual language, the new brand strategy of Loop Earplugs was to take the opposite approach by being bolder and more stylish. The new strategy shifted to ‘Your Life, Your Volume.’
Concept
Me and creative director Alex Aráez teamed up to create two videos in which we showcased the new direction Loop Earplugs has taken. We used the brands’ new assets, photography, 3D product renders to craft the story of how the brand aims to position itself.
Product video
“Loop Engage – our newest earplug – has been our bestselling product launch yet
Users wanted decibel coverage minus the echoey, head-underwater feeling most earplugs create. And we listened.
Engage is designed with social settings in mind – freeing you up to chat, connect and network while blocking excess sound. So you can filter the noise, and not your voice.”
Brand video
“Loop backs the bold. Because bold is what we’re built on.
We dare to dream, to lead. To challenge the status quo. To stand up for what we believe in and show the world who we are. And with every new product, bold color and forward-thinking design – we give a voice to those who do the same.”